Storytelling is at the core
of how I work.
Hi, I'm Rob Milano — a Creative Director and Content Creator based in New York, working at the intersection of fitness, gaming/tech, and music. Over the past five-plus years I've led creative at brands like FitXR and Don Saladino, collaborating along the way with names like ASICS, Maximum Effort, and a range of partners across the health and wellness space.
I direct teams, build content libraries, run paid creative, and shape campaigns from first idea to final cut. As a musician, actor, and writer, every project starts with the story we're trying to tell and the best way to tell it for that medium. Whether it's a film, a social campaign, or a full brand rollout, I'm here to make it land.
I also specialize in working with athletes, coaches, influencers, consumers, and business leaders — on and off camera — to get them into the story and ready to film.
I believe in collaboration — and I'm specifically trained in it. I'll do whatever it takes to work toward the goal of telling the story we're trying to tell. No role is beneath me and no task too daunting.
I hope we can start creating together soon.